Having begun in Germany nearly 40 years ago, where now over 5% of the population give ongoing support to German Red Cross, face to face began in Australia in 2000. Whilst some not-for-profits have been able to establish internal face to face teams the vast majority of acquisition occurs via the use of an external agency who bring full-time commitment, specialist skills and experience to running a successful campaign on the not-for-profit's behalf. Having experienced huge growth on a global scale over the last ten years, and still doing so, face to face acquisition offers the most cost-effective means for a not-for-profit to recruit significant volume of regular supporters. In addition, massive and immeasurable benefits result from the enhanced understanding and awareness of their work and resulting one-off donations; a typical campaign will likely see interactions with hundreds of thousands, if not millions, of members of the community.
You make a living by what you get. You make a life by what you give.